This blog attempts to understand human behaviour is absence
of standards or changing standards in our day to day lives.
According to the book ‘Seven Secrets of Pursuasion’ by James Crimmins, human beings, whose brain is governed to a large course by the
reptilian instincts, follow a 'Law of Imitation'.
What is Law of Imitation: in hedgehogs the scientists found
that females tended to get attracted to males already having prior female
partners. The new prospect females would tend to ignore the eligible males but
not having prior female partners. In human construct this implies fan following
for super stars like Katrina Kaif and our belief in various social constructs(based on religious or societal norms).
‘Seven Secrets of Pursuasion’ also states that human beings
look for immediate and confirmed emotional benefit rather than a long term
rational benefit whose outcome could be uncertain. That explains millions of
people smoking(the threat if cancer is in the future and uncertain).
‘Sapians’ by Harari refers to the same as ‘memetics’ or the propagation
of cultural memes. The memes are self propagating and can be self destructing
also. Memes do not necessarily benefit the person propagating the same.
According to 22 Immutable Laws of Marketing, human beings
follow the ‘Law of Mind’ and the ‘Law of Focus’ wherein human beings use
products that first come into the mind. The product should lead to a specific
word in the prospect’s mind.
Where does it lead us? Based on the above, the following could
be considered by Indian customers:
·
Tally
is associated with matching balance sheet and profit and loss numbers in the
Indian customer’s mind. Tally has the first mover advantage.
·
The
Indian consumer could like the GSTR reports to be matching with the Tally GSTR
reports on a plug and play basis. We are looking at immediate benefit for the consumer by matching numbers with an accounting software commonly used by the businesses in India.
·
The
Indian consumer would like automated filing of taxes to reduce the prospect of
manual errors.
In case your are looking at automated filing of taxes with
numbers matching with Tally GSTR reports then please check the following link:
http://mndatasolutionsindia.blogspot.in/2018/02/why-turbodata-gst.html
Details of GST filing:http://mndatasolutionsindia.blogspot.in/2018/01/automated-gst-Turbodata.html
Details of GST filing:http://mndatasolutionsindia.blogspot.in/2018/01/automated-gst-Turbodata.html
Apoorv Chaturvedi
Email: apoorv@mnnbi.com
Phone: +91-8802466356
For GST services, consider the following:
email apoorv@mnnbi.com
Or fill up the contact form on the website http://mnnbi.com/.
